How to Start Selling on SellCraz: Your First Live Show

SellCraz gives sellers a live stage instead of a static listing page. You go live on video, present your items one at a time, and buyers bid against each other in real time. It suits small brands, collectors, makers, resellers and thrift or vintage stores who know their products and can talk about them.

Step 1: Apply to become a seller

Sign up at sellcraz.com and start a seller application from your profile. You can apply as a registered business or as an individual.

Step 2: Get verified

Every seller is reviewed and approved manually before they can go live. Depending on how you apply, you will be asked for:

• PAN: your company PAN for a business, or your personal PAN as an individual.
• GSTIN: if your business is registered for GST.
• Aadhaar: for individual sellers, used only to verify your identity.

We may also ask for business registration or address proof. Verification details are stored securely and sensitive identifiers such as Aadhaar are never shown publicly. The full rules are in our Seller Terms.

Step 3: Plan your lots

A lot is a single item you sell during a show. Before you go live, decide what you will sell and how:

• Auction lots suit one-of-a-kind or high-interest pieces where buyers will compete, such as collectibles, vintage finds or limited sneakers.
• Buy Now lots suit items with a clear price, where speed matters more than competition.

Describe every item truthfully, including condition, size, materials and any flaws, and show the actual item on camera rather than a stock photo.

Step 4: Host your first live show

1. Schedule your show or start it straight away.
2. Introduce each lot, show it closely on camera, and answer questions from chat.
3. Open bidding. For auction lots, anti-snipe protection extends the clock when a late bid comes in.
4. When the countdown ends, the highest bidder wins and you move to the next lot.

Tips for a good first show

• Start with your strongest pieces to build energy in the room.
• Talk about the story behind each item: where it came from, why it is special.
• Keep a steady pace. Viewers stay for momentum.
• Show up regularly. Buyers return for hosts they trust, so a consistent schedule builds a following.

Rules every seller follows

Sellers must run auctions fairly and honour the result of every lot. Shill bidding, counterfeit or prohibited items, and asking buyers to pay off-platform are not allowed. Read the Community Guidelines before your first show.

Questions about selling? Reach the team through Help & contact.